If you want to be successful online then you are going to need to know about keywords. People who do not have a basic knowledge on keywords and how they work will always struggle online. The good news is that the people who do know about finding the right keywords are cleaning up online and making A LOT of money. This is where marketing samurai can help you. It is still quite a new piece of software that has not been out for along time but it has leveled the playing field making it easy for a complete beginner to make good money online. What is market samurai? After you install the Market Samurai free download you can then access the 7 modules. The 2 most essential ones are 'Keyword Research' and 'Competition'. Keyword research will help you find the best keywords that are going to make you the most money. Competition is going to show you how to beat your competitors every time. Do I need it? The short answer is no. You do not NEED Market Samurai, However it does make your life a lot easier. It makes keyword research 10x faster and more accurate. Its a little bit like a car. You can still walk to get somewhere, the car just makes everything faster, easier and more comfortable. One of the strongest benefits of the software is that it is just a one off payment so you don't have a monthly recurring fee (unlike other programs) which is great. Is it easy to use? Yes. It will take you a day or two to get used to it, however now that I'm used to it, it is very simple to use. I now class this bit of software as one of my 'essential tools'. It has a rightful place on my dashboard and it makes my life a lot easier. Still my favorite module is the 'Competition' module. This will show exactly how strong page 1 of Google is for your keyword in a color coded format. Very powerful.